Pricing that grows with your business.

_companies of all sizes can benefit from Ruby’s transparent, economic pricing.

Prototype

_a preliminary working model of the digital product that demonstrates core functionality and primary user interfaces, designed to gather meaningful user feedback in a sandbox environment.

From:
£15,000

GBP

Start building with:

  • Up to 1 designer/developer
  • Basic feature set
  • UI/UX wireframes
  • Not included:Cloud deployment
  • Not included:Performance testing

MVP

_the Minimum Viable Product is a deployable version of the product that includes all essential features required to satisfy primary user needs and generate revenue in a production environment.

From:
£60,000

GBP

Start building with:

  • Up to 3 designers/developers
  • Essential core features
  • Polished UI/UX design
  • Basic performance monitoring

Production

_the fully optimized, scaled, and stabilized version of the digital product that also includes enhanced features, designed to deliver consistent value to a broad user base.

From:
£TBA

GBP

Start building with:

  • Full development team
  • Complete feature set with enhancements
  • Enterprise-grade architecture
  • Advanced security & compliance
  • Comprehensive monitoring & scaling
Pricing plan comparison
Prototype
MVP
Production
Get startedGet startedGet startedGet started
Development
Team members
1
3
3
Development sprints
2
5
Ongoing
Additional sprints
£2,500/iteration
£2,500/iteration
Not included in Production
Feature scope
Functional
Core
Enhanced
Platform support
Browser
PWA
PWA
API integrations (extra cost)Not included in PrototypeIncluded in MVPIncluded in Production
Free hostingIncluded in PrototypeNot included in MVPNot included in Production
Source codeNot included in PrototypeIncluded in MVPIncluded in Production
Testing
Automated testingNot included in Prototype
80% coverage
100% coverage
Performance testingNot included in PrototypeIncluded in MVP
Advanced
User acceptance testingNot included in PrototypeIncluded in MVPIncluded in Production
Security testingNot included in PrototypeIncluded in MVP
Comprehensive
Support
Email supportIncluded in PrototypeIncluded in MVPIncluded in Production
99.9% SLANot included in PrototypeIncluded in MVPIncluded in Production
Dedicated project managerNot included in PrototypeNot included in MVPIncluded in Production

Prototype

Pricing plan for Prototype
Development
Team members
1
Development sprints
2
Additional sprints
£2,500/iteration
Feature scope
Functional
Platform support
Browser
API integrations (extra cost)Not included in Prototype
Free hostingIncluded in Prototype
Source codeNot included in Prototype
Testing
Automated testingNot included in Prototype
Performance testingNot included in Prototype
User acceptance testingNot included in Prototype
Security testingNot included in Prototype
Support
Email supportIncluded in Prototype
99.9% SLANot included in Prototype
Dedicated project managerNot included in Prototype

Thanks to Ruby, we were able to test the viability of our product idea in less than two weeks and minimum cost to the business.

Tina Yards

VP of Sales, Protocol